Posts Tagged mistakes

Our Addiction to the Immediacy of Email

I hear these kinds of statements from my clients all the time:

  • I’m inundated with email.
  • I’m overwhelmed with people expecting me to respond to them immediately.
  • Some emails are so carelessly written that they barely make sense!

When it comes to email communication, fast and furious doesn’t mean effective.

Think about it: The faster you do something, the more likely you are to make mistakes. So when people write and send emails at warp speeds, mistakes will happen.

Our addiction to the immediacy of email has misguided our sense of urgency—a feeling that everything must be attended to now. And when you’re overwhelmed with meeting other people’s needs immediately, you’re less likely to carefully think things through and craft a clear, thoughtful response.

What You Can Do

Take a step back and set up boundaries with email:

  1. Don’t send email if you don’t have to. The fewer messages you send, the fewer you will receive in response.
  2. Check your inbox at set intervals—perhaps three times per day. Close the email application when you’re not using it.
  3. Slow down! Think before you write to minimize misunderstandings and mistakes.
  4. Know when to use the phone or a face-to-face meeting instead of email.
  5. Carefully analyze the requests you receive. Do you really need to respond to the email? Do you have to address the issue right this minute?

Ultimately, communicating “fast” results in you having to spend more time doing damage control. Slow down, set boundaries, and break the addiction to immediacy.

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How Does Poorly Written Email Affect Profits?

Do poorly written email messages cost companies money? Much of the research and stories we hear point to “yes,” yet most companies do not know the hidden cost of ineffective email. Originally designed as a tool of convenience, email has now become an overused and often abused communication choice that carries a hefty cost in terms of inefficiencies, misunderstandings, and potential litigation.

Email offenses range from vague subject lines that leave readers clueless to ineffective writing that is laden with mistakes. One of the biggest email wrongdoings is inappropriate tone—messages that are hastily written with a dispassionate, demanding, or sarcastic tone.

So how does poorly written email affect profits?

Consider this analogy: I send you a product. The product is defective, so you return it. I fix it and send it back to you in the hopes it is now acceptable. This cycle of “rework” is how email continues to morph into a counter-productive tool. Up to 60% or more of all email messages are so unclear that they fail—they are returned to their sender—resulting in a chain reaction of needless follow-up emails and corresponding responses. Much of the way email impacts productivity and profits is through this rework—rewriting to clarify a message, obtain more information, correct a misstatement, and so on. One study reveals that a company with 100 employees can expect to lose more than $450,000 a year because of email blunders and rework, and with larger firms, this number increases exponentially.

The tangible cost of mistakes, misjudgments, suboptimal decisions, as well as the cost of solutions to repair these avoidable calamities result in a significant waste of an organization’s resources. Add to that dilemma a reader who is angered by an insidious tone and the casualties keep coming: impaired working relationships, breakdown of trust, and the need for damage control. With regard to customers and clients, ties to customers can be severed completely. One survey found that 45% of respondents reported that they could name at least one company they stopped doing business with because of its poor email content.

How is ineffective email affecting your organization’s bottom line?

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